MASTERINGTHEAISLE

Below article is an adaptation from the novel "(Not So) Corporate Raj" Developed markets are a real-life example of Clayton Christensen’s “Innovator’s Dilemma”. The industry is fairly consolidated, with a few large players who have healthy profit margins and a large sales base. However, year on year their share of the market is declining, due to the advent of private labels and cheaper brands marketed by smaller companies. When I moved to UK, the phenomenon of private labels

Since KAMs are CEOs of their accounts, it doesn't hurt to extend the boundaries of our discourse and talk academically about the field of...

At BP, Strategic Account Managers are the CEOs of their accounts. They have Gross Profit ownership, which motivates them not just to...

Unpopular opinion: Negotiation skills are overrated in FMCG key account management. And I say this as someone who has always enjoyed...